Stage 1: Discover
Goal: Validate your idea before writing code.
- Research the market and competition
- Identify your target customer
- Define your differentiation
- Answer: "Would someone pay for this?"
Output: Validated idea summary
Stage 2: Define
Goal: Write a complete Product Requirements Document.
- Define target customer personas
- Create feature matrix (free vs. paid)
- Set pricing strategy
- Identify success metrics
Output: PRD.md
Stage 3: Design
Goal: Design the highest-value screens.
- Start with the core user workflow
- Keep it simple — max 3 primary actions per screen
- Think in user tasks, not abstract layouts
Output: Design direction + component specifications
Stage 4: Architect
Goal: Make technical decisions before the AI makes them for you.
- Choose your tech stack (framework, database, auth, payments)
- Define your data model and schema
- Document API structure
- Create your CLAUDE.md (AI instruction manual)
Output: ARCHITECTURE.md, CLAUDE.md, SCHEMA.md
Stage 5: Plan
Goal: Break the build into ordered tasks with dependencies.
- Phase 1 must be a working, deployable product
- No task should take more than 4 hours
- Dependencies must be explicit
Output: TASKS.md
Stage 6: Build
Goal: Execute tasks with context-rich AI prompts.
- Each prompt includes relevant context from CLAUDE.md
- Prompts are self-contained (AI doesn't remember previous prompts)
- Track progress as you go
Output: Working code + progress tracking
Stage 7: Review
Goal: Check your work before launch.
- Authentication on every route
- Payment integration tested
- Input validation everywhere
- Error handling for all API calls
- SEO basics (meta tags, sitemap)
Output: REVIEW.md with prioritized fixes
Stage 8: Launch
Goal: Deploy and announce.
- Step-by-step deployment guide
- Environment variables configured
- Pre-launch checklist completed
- Social media copy prepared
Output: DEPLOY.md, LAUNCH.md, social media copy
The Two Paths
Path A: The Builder (Has an idea, no code)
Start at Stage 1. Go through all 8 stages.
Path B: The Cleaner (Has code, no structure)
Import your GitHub repo. AI generates your docs (PRD, Architecture, CLAUDE.md). Start at Stage 5.
Want an AI to guide you through all 8 stages? Try Build a Startup →